7 Figure Amazon Brand Management

As a PPC specialist with five years of experience, I discussed my work with successful Amazon sellers, focusing on PPC optimization for product listings. Here i showcased an account I’ve been managing for 7-8 months that has shown significant improvement in PPC performance.

Key points I highlighted

1. Sales Metrics: Understanding the sales performance is crucial. For instance, a high-ticket product account generated 12,000 units ordered year-to-date, indicating strong sales performance.

1. Recent Trends: In the last 30 days, I’ve helped the account achieve substantial sales.

3. PPC (Pay-Per-Click) Strategies: The lifetime ACoS (Advertising Cost of Sale) for all ad types is 19%.
4. Brand Ads Performance: Brand ads tend to be more costly but can yield significant returns. For instance, a specific account showed an AOS of 9% for brand ads, highlighting the importance of strategic ad placement

1. I noted that brand ads have a higher ACoS due to initial optimization issues.
2. I’m particularly proud of the sponsored display ads performance, with an impressive 9% ACoS and a TACOS (Total Advertising Cost of Sale) of 2-3%.

I Emphasized my Approach

• I conduct in-depth account and listing audits before starting work
• I analyze PPC strategies across different ad types (sponsored products, brands, and display)
• I focus on brand building, which has contributed to the account’s success

I concluded the video by inviting viewers experiencing issues with their private label products, high ACoS, or general PPC problems to reach out to me for a consultation and potential account audit. I offered to schedule meetings to discuss their accounts and explain how I work to improve PPC performance.